If you’ve ever tried to attract new customers with an email newsletter, you know it’s usually a dead end. How do you make sure your message sticks and doesn’t land in the trash folder? It’s easier than you might think.
To find out the secrets of a creating a great newsletter with FlashIssue, keep reading.
If you’re anything like us, you get tons of useless junk in your inbox. Offers for things you don’t and information you don’t find useful; this is bad email. Here’s how you can create good email that will leave a lasting (and positive) impression on your audience.
Step 1 – Define Your Message
It’s not good enough anymore to simply create a newsletter with boring updates about your company; you need to provide an instant benefit to the reader. At the first opportunity, you should tell them what they are going to get out of reading the rest. Here’s an example:
“Thank you for reading the official newsletter of Ben’s Greenhouse. Below you will find the best home and garden stories on the web plus our fabulous deal of the month.”
Step 2 – Find Great Content
In order to keep people interested, the content of your newsletter needs to be of exceptional quality. Unfortunately, finding it can be difficult and overly time-consuming.
FlashIssue offers a turnkey solution to this problem. Simply plug in the topics you want covered and FlashIssue does the rest. You’ll instantly have a completely customized news digest that will engage your audience and create a pipeline for future business.
Step 3 – Mix In Your Message
Now that you have the attention of your audience, let them know why they should become customers. Remember, this should not be an over-the-top pitch. Simply make everyone aware of a couple important items you want to promote.
This could include a new product announcement or perhaps a deal that is only available to newsletter subscribers. Keep your own advertising to a minimum, just one or two important messages that you really want to drive home. Anything else will get lost in the mix and come off as too pushy.
Step 4 – Monitor & Improve
With any marketing effort, it’s important to gauge the success of the campaign. FlashIssue makes it easy to do this. Every time you send out a newsletter, you’ll get detailed information on who opened it, what they read and how many leads were generated.
Improving your newsletter is an ongoing process. FlashIssue helps by giving you powerful insights and recommendations that will improve engagement and deliver more leads.
Email marketing doesn’t have to be flashy, just useful. The low-cost of a campaign compared to traditional advertising efforts makes the opportunity too good to pass up because the upside is so large. Even if you only get one quality lead out of the newsletter, the investment has paid for itself. Additionally, you have laid the groundwork for future business and kept your brand relevant to potential customers.
via How to Create a Newsletter that People Will Actually Read.
